10 Tips for Promoting Your Music on Social Networks

With the number of social media platforms on the rise, there has never been a better time to educate yourself on all things social media!

And while each platform has its own dos and don'ts, there are still some general rules that can be applied to ALL platforms to make things easier for you.

We've shared the top 10 things you can do on social media as a musician to grow your audience, discover your music, and grow your online presence.

1. Be Yourself

The purpose of social networks is to communicate with others. When it comes to your fans, building "real" relationships is key. By developing an authentic sense of self on social media, your fans can build a deeper relationship with you and your music, making them more likely to become loyal fans.

Today, listeners want to see the human face behind the artist. So it's very important to show who you are.

2. Build personas

Every artist is different. Every fan base is different. Then there are no set rules or standards about what you should post, how long you should post, etc. That's why it's very important to knowing what your audience wants to see is key to success on social media. To understand your audience, don't hesitate to monitor their habits and what they like to watch on social networks.

3. A 100% perfect profile

One of the most important steps in using social networks is to have an up-to-date and clean profile. Your profile should contain :

- An updated profile picture of appropriate size for a specific social page and preferably a news photo.

- A bio with a link to your latest promotion or release, be it a title, album, tour date etc...

- A linkfan with all your important information. This is a great way to help fans find everything about you.

4. Interaction is the key

People are really looking for interaction with artists and that's the key to your community building strategy. You need to incorporate the term "social" into your social media marketing strategy.

Being social means interacting and communicating with fans on a regular basis. Whether it's replying to a comment, liking a post you've been tagged in, or "sharing" a post you've been tagged in, it's all related.

We all want to see each other, even fans. So these little gestures of recognition can go a long way, especially if you're a die-hard fan!

5. Efficient and Simple

Today the format that works is video, which means you need to incorporate it into your social media strategy.

People like to watch video content, and fans like to watch video content from their favorite artists. You can clearly see this trend in the rise of music marketing on TikTok over the past few years. So your social media should be the place where you post short videos of yourself in action, whether it's backstage footage or a video of you rehearsing.

6. Use All Platforms

With such a variety of social media platforms available, you can use your exposure on one platform to help you gain attention on another. To do this, synchronize all your social media channels with each other. Assuming you know how to promote music on Instagram and get an effective following, but not so much when it comes to promoting music on Twitter, you can redirect fans from your Instagram page to you by creating an easy funnel for users on Twitter from Instagram. The best way to do this is of course to include links, but it is also possible to use content from one platform to direct viewers to another.

7. Identify your collaborators/friends

Collaborate with other brands, artists or events? Identification will be your best friend. When you tag other accounts in a social media post, it's like sending a hotline to those accounts' followers. More often than not, these subscribers become your subscribers. And vice versa, which means you get more supply and so do they!

9. Don't neglect hashtags

The hashtags help people find you and your music, even if they don't follow you yet.

The hardest part is deciding which tags to use. There are a few things to keep in mind when doing this...

- Be relevant: Use only hashtags that describe or describe you or your music.

- Be specific: Instead of using a hashtag that already has millions of posts or you'll never be seen, try narrowing it down by genre or artist type.

- Think Location - Try using geolocation to target local audiences and potential listeners. Location based search is huge now!

If you're feeling creative, why not use a hashtag-based campaign to really engage your followers?

Currently, the instagram algorithm explains that you need to put between 15 and 20 hashtags to be well referenced.

10. Consistency is the key to notoriety

Finally a very important last tip, to make sure your social media and music looks professional, is to stay regular at all times. The more regularly you post the bigger your community will grow. Maintaining all of the above tips on a daily basis can only help you with your brand awareness and submitting your music.

We hope that this article has more for you, do not hesitate to see the article 5 tips to start your career in 2023, to have a complete strategy