Grow Your Music Brand: Unconventional Strategies to Promote on Instagram

Instagram is one of the most popular social media platforms in the world, and it continues to be a powerful tool for music artists to share their music and engage with current and potential fans. In 2021, Instagram was home to over 1 billion users, making it one of the best platforms to create a memorable presence and foster relationships with fans. It is essential for musicians to build their brand on Instagram if they want to increase their followers, promote their music, and engage with fans.

This guide provides tips, tricks & hacks to help musicians maximize their reach and engagement on Instagram in 2023.

Topics covered include optimizing your profile, creating quality content regularly, utilizing hashtags & followers and staying up to date with the latest trends in the music industry. By implementing these strategies, musicians can grow their music brand on Instagram.

Optimize Your Profile

Having a well-structured artist Instagram profile is essential for growth. Your profile should be optimized so that when people come across your account, they get an accurate snapshot of who you are as an artist.

Choose the Right Username and Handle

Your username (also known as your handle) is the name people will use to search for you on Instagram. It should be unique and easy to remember. Your username should incorporate any artist names you use (if applicable). If you have a record label or an artist collective, you can include that as part of your username too.

Write an Engaging Bio

Your bio should be concise but also engaging. It’s important to provide information about yourself: who you are, what type of music you make, where you play shows etc. Also consider including relevant links such as SoundCloud or Spotify for example. Incorporating emojis into your bio can help give it more personality.

Add Links to Your Music Platforms

Adding links to streaming platforms like Spotify or SoundCloud is important for increasing engagement from your followers as well as helping new fans find and listen to your music. Make sure all your major listening platforms are linked so new fans can find your music.

Create Quality Content Regularly

Consistency is key when it comes to content creation. Posting regularly ensures that followers will keep coming back for more content. Quality content is also essential - post interesting and visually appealing photos, videos and stories that capture who you are as an artist.

Post Photos Videos & Stories of You Performing or Creating Music

High-quality visuals go a long way in building trust with new followers. Self-made videos featuring clips of performing live or collaborating with fellow artists will attract more attention than stock images or anonymous studio shots.

Feature Other Musicians in Your Posts

Featuring other artists in your posts not only helps support other creatives but also gives you access to potentially new audiences. Tag them in your posts so their followers will see them featured on your page - this cam help increase growth on both ends!

Utilize Hashtags & Followers

Using hashtags correctly can be a great way to increase engagement from new audiences on Instagram. Relevant hashtags ensure that more people within the relevant niche will find your content. Consider using unique hashtags to stand out from the crowd and create relationships with other musicians.

Use Relevant Hashtags for Maximum Reach

Using the right hashtags can help boost your reach. Make sure to use hashtags that are relevant to your music genre, current trends and location. Identifying popular accounts in your niche and checking what hashtags they use can be useful when starting off.

Connect with Fans by Responding to Comments

Don’t forget to interact with your followers! It is important to respond to comments on your posts - this helps foster relationships with fans and encourages them to stay engaged.

Stay Up-to-Date with the Latest Trends in the Music Industry

In the ever-evolving music industry, it is essential to keep up with the latest trends. This can help ensure that you remain relevant and engage with new audiences. Consider keeping an eye on changes in technology, release cycles, influential artists, cultural events and industry news.

Organic growth on Instagram for musicians is still possible in 2023.

Optimizing your profile as well as creating quality content regularly are both essential for success on Instagram. Utilizing specific strategies such as using relevant hashtags and responding to comments can help increase growth on Instagram. Finally, it is important to stay up-to-date with the latest trends in the music industry.

By following these tips, tricks & hacks, musicians can optimize their presence on Instagram and increase reach and engagement. Most importantly, they can use Instagram as a tool to showcase their creativity and talent as music artists!