That's why, for many artists, hearing their song on the radio represents the ultimate consecration of the implementation of their musical project.
For submit your music to radio station, there is some steps to respect. In this, article, Listn.live gathered for you some advices as to how you can maximise your chances of getting your music played on the radio.
4 Keys Steps before submitting Your Music To Radio
1. Sound Quality
This is the most critical and important step in the whole process. You absolutely must submit to radio stations a music of good sound quality. This means that it must have gone through all the stages of music creation, from choosing the title to composing and arranging it, to recording vocals, mixing and mastering.
2. Compose an electronic/press kit
It’s a very important to have a onesheet/digital press kit on your site to supporte when you submit your music to radio station. This information gives a glimpse into your story so you don’t have to say as much in your message.
We advise you to include in your press kit :
Basic information (artist’s name, genre,..)
Social Media
Bio
Press shot
Music videos
Contact information
3. Respect the Radio Format
This should be obvious, but to get on the radio, you’ll need to keep swearing to a minimum. Have a clean, dirty edit of your track for this reason.
Around three minutes is nowadays the perfect radio edit. There are exceptions, but you’ll notice that a hit song usually follows this rule. Creating a radio hit is an art – learn to appreciate the creative restraint that surrounds it.
4. Target the right stations
To avoid getting lost in your goals, it is important to submit your music to the right people and therefore the right radio stations. It must be 100% in line with you. This may seem logical, but it must be factored into your strategy because the audience is not the same from one station to another. Some correspond more to your musical style than others and some have surely more possibilities to place new songs than others
Independent Radio
At first, it is interesting to focus on independent radio stations because they are more open to the idea of discovering new talents. These types of radio stations have passionate curators who want to connect with new artists and introduce your work to their engaged and supportive audiences. Their Audiences are often invested to discovering new talent.
Commercial Radio
Owned by a company known for featuring primarily pop stars, Top 40 hit-makers and mainstream powerhouses. Independent music is not as much a part of the average commercial station’s playlist, at least not until a significant number of fans or other stations carry the artist/band.
How to submit to radio stations
Today the music submissions were generally made on online in the radio site.
Many commercial radio stations use DMDS (Digital Music Delivery Service) to receive submissions. They provide figures to the radio station on performance, making sure that the “facts” you provide about the number of listeners can be verified.
Radio pluggers mediate between you and the radio stations and usually have a long list of contacts that they have acquired over many years in the industry. These industry professionals maintain relationships with radio personalities, which gives them more influence and clout with radio stations, DJs and decision makers.
You can also use Listn.live to submit your music to radio stations. The platform takes care of submitting your music to a radio list that corresponds to you entirely.
Listn is a cutting-edge music marketing platform designed to empower music creators with effortless, simple, and cost-effective promotion tools. We connect artists with curators, including radio stations, playlist owners, and influencers across more than 100 countries.
With access to over 2,000 radio stations and 2,000+ influencers, Listn is changing the game in music marketing by providing unparalleled control and transparency to independent artists and labels alike.
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