The American music market taught me something unexpected

We built Listn as an international platform from day one. Not as an afterthought.

We targeted english speaking markets immediately - US, UK, Northern & Eastern Europe.
Our syndicate partner Syndicast gives us access to 2,200 radio stations across 100+ countries for promotional campaigns.

Here's what I discovered about the US market:

Silicon Valley DNA creates a split personality. You have innovators eager to test new promotional tools like ours. Then you have traditionalists deeply rooted in American musical heritage who need proven references before they'll budge.

The conservatives? We reach them through radio campaigns. Old media, yes. But still drives 60% of music discovery in America. SiriusXM educated an entire generation to pay for curated music discovery. Independent stations still break new artists daily.

The innovators? They jump on our influencer campaigns. Most of our influencer network is American and British. We also cover Latin America and Southeast Asia.

The market is massive enough for both approaches. Traditional radio promotion sits comfortably next to cutting-edge influencer strategies. You don't choose one or the other.

That's how European music tech wins in America. Not by replacing what works. By adding what's missing.