The Best And Worst Month To Release Music

Unveiling the Best and Worst Times to Release Music: A Guide for Independent Musicians

1. Factors to Consider When Releasing Music

When it comes to releasing new music, there are several important factors that independent musicians need to consider. This includes when they should be releasing their music in terms of the timing of the release, the availability of their audience and industry trends and events.

Timing of the Release:

Timing is everything when it comes to releasing music. Generally speaking, releasing music in the morning tends to be more beneficial as it will be discovered by more people when they first get online. However, releasing music in the evening can also have its advantages as this could potentially increase its chances of gaining traction during a time when people are more likely to be listening to music.

Audience Availability:

It is important for independent musicians to consider their audience when planning a release. For example, if an artist’s main demographic consists of young adults aged 18-25, planning a release around exam season or other busy periods such as end-of-year holidays would be unwise as it could potentially lead to fewer people listening or engaging with the artist’s music.

Industry Trends and Events:

Releasing music within industry trends can often be beneficial as it gives artists access to a larger platform on which to promote their work. Major annual events such as South by Southwest (SXSW) or the summer festival season provide great opportunities for independent musicians. However, it is important for artists to keep in mind that these events usually mark a peak period for certain genres that can make it hard for new releases from small acts to be heard over established ones.

2. Best Months for Releasing Music

Releasing new music at different times throughout the year can bring different opportunities and benefits depending on the type of artist and genre in which they specialize. Here are some of the best months for releasing music:

January/February:

The start of the year is an excellent time for artists to set new goals and plan out their releases in advance. These months are also great for starting new album campaigns as people tend to consume more media during this period due to being stuck indoors during cold weather months.

April/May:

During this period, there is usually an increase in live performances due to festival season and people become more receptive to new music during this time due to summertime fun.

August/September:

Back-to-school time usually marks increased sales for albums released during this period due to holiday shopping sprees from parents buying presents for their children or from students wanting something new after a long summer break.

3. Worst Months for Releasing Music

Just like there are good times for releasing music, there are also worse times that artists should pay attention too. Here are some of the worst months for releasing music:

June/July:

This period marks peak touring season so people's focus tends to shift towards seeing live shows rather than consuming recorded content online. Additionally, vacation mode kicks in leaving little opportunity for anyone who wishes to spread awareness about a new release.

October/November:

As Christmas draws near and major record labels schedule their big releases during this period, new material released by small acts can often get lost in the pre-holiday rush.

December:

By the end of the year, people tend to become fatigued from a long year of new releases leading to artists having to work harder to spread awareness about their records.

There are many factors that independent musicians need to consider when planning a release. It is important for artists to plan ahead when releasing music and take into account things such as timing and audience availability. Additionally, looking out for industry trends and events can provide invaluable opportunities for gaining traction. Furthermore, it is also important for artists to consider the best and worst months for releasing new music and plan accordingly.