The music industry runs on a lot of old beliefs
The music industry runs on a lot of old beliefs. Some of them sound good in boardrooms, but don’t hold up in the real world.
Here are 4 lies labels still believe about promotion:
1. More playlists always mean more success.
2. Throwing budget at ads guarantees results.
3. Hype alone is a strategy.
4. Organic growth is dead.
These ideas waste money, time, and trust. At Listn, we see the results every day: campaigns fail when they chase vanity metrics instead of fans.
Our approach is different → transparent, data-driven, and grounded in insider experience. No inflated promises, no smoke and mirrors.
Just clarity on what works and what doesn’t.
ABOUT US
Listn is a cutting-edge music marketing platform designed to empower music creators with effortless, simple, and cost-effective promotion tools. We connect artists with curators, including radio stations, playlist owners, and influencers across more than 100 countries.
With access to over 2,200 radio stations, 2,700+ influencers and 500 Spotify playlists, Listn is changing the game in music marketing by providing unparalleled control and transparency to independent artists and labels alike.
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